Shopping

Shopping in Brookfield: Brookfield Square or The Corners?

An enclosed mall with a Movie Tavern, an open-air district with free underground parking, and the plazas and resale shops on Bluemound Road between them.

Bluemound Road does most of the work when it comes to shopping in Brookfield: an enclosed mall at Moorland Road on the east end, an open-air district about 2.7 miles west, and a run of strip plazas and resale shops between them. Which one you want depends on the day: the enclosed mall for rain and a movie, The Corners for a walk between shops, the plazas for discount and secondhand.

Here is what each one has, with addresses and straight-line distances from Brookfield Square so you can string them together.

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Brookfield Square: 65 stores and a Movie Tavern

Brookfield Square is the city's main mall, an enclosed, one-level center at Moorland Road.

Brookfield Square at 95 North Moorland Road has 65 stores, with JCPenney and Barnes & Noble as anchors, according to its owner, CBL Properties. It also has entertainment you will not find elsewhere in the state, a Movie Tavern by Marcus and a WhirlyBall court, along with OrangeTheory Fitness and Club Champion.

The dining side runs from a food court to sit-down rooms like Cooper's Hawk, Fleming's, Lou Malnati's and Uncle Julio's, so a shopping trip here can run straight into dinner. The Brookfield Conference Center and a Hilton Garden Inn sit next door, according to CBL.

The mall also does the seasonal visits families plan around. CBL's press releases put Santa at Brookfield Square from Nov. 13 to Dec. 24 in 2025 and the Easter Bunny in center court near JCPenney from March 12, 2026, with the mall closed on Easter Sunday.

The Secret Market: vintage on the first weekend

Once a month, Brookfield Square also hosts the area's vintage crowd.

The Secret Market is a pop-up of vendors selling vintage clothing, art, jewelry, Mid-Century Modern pieces, antiques, toys and collectibles, set up inside Brookfield Square, typically on the first weekend of each month. Its website lists admission at $1, and it also runs the Brookfield Toy Vault for Pokemon cards, Funko Pops and other collectible toys, according to its listing.

Check the market's website for the exact dates before you go, since the market describes its schedule only as the first weekend of each month.

The Corners of Brookfield: open-air and parked underground

The Corners is the other mall, an open-air district at 20111 West Bluemound Road in the Town of Brookfield, about 2.7 miles west of Brookfield Square. It is laid out like a small city, with shops and restaurants on criss-crossing streets around a central green, and streets such as Lord Street and High Street have names reminiscent of English towns, meant to give a British market flair, according to Islands.

Von Maur on North Lord Street is The Corners' department store, carrying brand-name clothing, jewelry and home accessories. Islands also named Lululemon, Anthropologie and Twigs, a Wisconsin women's boutique, among The Corners' shops in 2026.

Parking is underground and free, which frees the streets for shops and gives some shelter from bad weather. The town's administrator told Western Retail Advisors, as quoted by Islands, that The Corners works as the downtown the Town of Brookfield never had, and it hosts events such as a summer yoga series and wine tastings. For lunch on site, Islands named Sweetgreen for salads and bowls, FreshFin for poke and Margaux Brasserie, an upscale French restaurant, and noted that food can be carried out to the outdoor seating. Stay for the evening and Milwaukee Improv is on site, with a full kitchen and stand-up, drag and magic shows.

The Bluemound plazas: discount, resale and kids' clothes

Between the two malls, Bluemound Road is lined with plazas, and the stretch just northwest of Brookfield Square is where the bargain shopping is.

Brookfield Fashion Center at 16720 West Bluemound Road, about 0.8 miles northwest of Brookfield Square, is a plaza mall with Ulta and Ross Dress for Less among its stores. Its stores cover clothing for the whole family, shoes, intimate apparel, bedding and housewares.

On the same stretch, Once Upon a Child buys and sells used children's clothes, shoes and toys, and Clothes Mentor sells pre-owned brand-name clothing for women. Plato's Closet, the teen and young-adult version, is closer to the mall, about a quarter mile away.

Secondhand runs deeper than these three, with consignment at Ruby Isle and a Goodwill farther west.

North of the malls: Capitol Drive and Ruby Isle

North of Bluemound, a few smaller shops are worth the detour. Look for Less on West Capitol Drive is a discount store about 4 miles north of Brookfield Square that stocks new finds at prices that change often. Elite Repeat Consignment Shop in the Ruby Isle Shopping Center on North Calhoun Road has run as an upscale consignment boutique since 1989.

Ruby Isle doubles as a sports stop: Ace Pickleball Club lists the same 2205 North Calhoun Road address, so a consignment browse and a game of pickleball can share a parking lot.

Groceries and a knife sharpener

Shopping in Brookfield is not all clothes, and two food stops are worth knowing if you are stocking a hotel fridge or a picnic. Trader Joe's at 12665 West Bluemound Road, about 2 miles east of Brookfield Square, sells its signature house items, produce and dairy, and its listing notes that many locations also sell wine and beer. Metro Market on West Capitol Drive is open from 6 a.m. to 11 p.m. daily, with deli and bakery orders online, a seafood department and a pharmacy, according to its listing.

The oddball on the list is Moleta: Artisanal Sharpening, a Brookfield service that sharpens kitchen knives and other tools, about 4 miles north of Brookfield Square. Call before you bring knives in, and it is one less errand for later.

Elm Grove's village shops

About 1.7 miles northeast, the village of Elm Grove has the smaller, older shopfronts that Brookfield's malls do not. Elm Grove Park & Shop on Watertown Plank Road is a historic building known for its 50-year-old neon marquee, anchored by the post office and Zisters restaurant, with a hair salon and guitar lessons among the other tenants. Nearby on the same road, The Ottoman Society sells fine furniture and home furnishings on consignment.

Lunch at Zisters or a scoop at The Chocolate Factory makes it a half-day trip.

Planning a shopping day

A rain-day plan is Brookfield Square plus a film at the Movie Tavern. A fine-day plan is The Corners for the walk and the green, then the Bluemound plazas on the way back east.

A resale loop keeps the budget down, and you can bring clothes to sell, since Plato's Closet and Once Upon a Child both buy and sell, according to their listings. Plato's Closet, Clothes Mentor and Once Upon a Child sit within about 0.6 miles of one another on West Bluemound Road, and the Goodwill at 18605 West Bluemound Road is about 1.7 miles west of the mall if you want to keep going.

Eat along the way from the restaurants around Brookfield Square and Elm Grove, check Brookfield weather before you pick the open-air option, and if you are staying over, the hotels on Moorland Road sit within a mile of the mall.

Away from the tills, Brookfield has a quarry beach, indoor pickleball and stand-up comedy to round out the weekend.

Frequently asked questions

Published October 12, 2026

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